This really happened. On day 1 of our first product offsite, we opened a fortune cookie that said:
“Genius is 1% inspiration and 99% perspiration.”
Cheesy (and possibly plagiarized)? Yes. Accurate? Also yes.
Coming out of dozens of stakeholder interviews, detailed landscape audits, and firsthand experience, we are even more confident that there is a big need for a product like Super. Creating the operating system for buildings can transform how buildings are maintained, improved, lived in, bought, sold, and rented.
But nailing our product idea is not all we need to succeed. Between the two of us, we have direct experience working at startups, agencies, and Fortune 500 companies to know that a good idea—or being first to market or even being the biggest incumbent—is not always enough to guarantee sustained success. Inspiration struck, but it’s how we persevere that will define us.
Not to overanalyze a fortune cookie/overused business quote… but that 99% perspiration isn’t just about the product itself. To sustainably grow and scale a business, we are distinctly aware that we have to be intentional about the company we are building: setting norms early for how we work, how we hire, and how we collaborate. Regardless of the stage of the company, when a company’s organizational values amount to hustle culture or are pushed off for later, there’s a palpable cost to the business across overhead, recruiting and retention, and product velocity.
So even before we held our first dedicated product working session, one of our earliest workshops as founders was a discussion about the type of organization we are building. That’s how much it matters to us, personally, but also how much we believe this clarity will positively benefit the company.
These are a few of the considerations that went into defining our company’s values, which we have outlined in our four core company values: (1) put people first, (2) value one another’s time, (3) practice transparency, (4) embrace diversity.
We’re excited to build and grow a new type of organization. While our company is new, we’re not starting from scratch. Our past learnings and insights (the good and the bad) are part of informing and shaping a company we—and our future colleagues and customers—can be proud of. We acknowledge we won’t get everything right every time, so along the way we promise to continue to reevaluate, accept feedback and revise.
If this is the type of company you'd like to be part of building, take a look at our open roles. We are hiring and growing our team.
Super’s two co-founders were featured by Her Forward about their entrepreneurial successes and the strategies that got them there.
A step-by-step guide for building owners in New York City on how to navigate new energy efficiency laws Local Law 97 and beyond.