More Women Than Ever Are Assuming Leadership Roles in Proptech

“Yes, more women than ever are assuming leadership roles as entrepreneurs and investors in proptech. But those leaders know better than anyone the efforts required to attain such status." 

In this feature by the Commercial Observer, journalist Philip Russo interviews proptech leaders to dissect the landscape facing women in the industry—and where the room for growth is.

In Russo's interview with Super's CEO, Lindsay Liu, she shares her experience:

“There are quite a number of stats on how men are promoted for potential, whereas women are promoted for proof,” she said. “So, professionally, those men advance because their confidence is rewarded, while for a woman to advance in her career, she really has to have a track record. Now, as a founder, I think that sets us up to be better founders, because you’ve gone through these reps, climbing uphill and figuring out how to make sure you’re getting noticed, and delivering results along the way. It builds resilience, and, as a founder, you need to be able to survive in so many ways. I think knowing that the bar is higher gives you an advantage going into the very difficult world of starting a company.”

Read the complete article about leading in proptech in the Commercial Observer.

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