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The AI Playbook for Property Managers: Super on the NARPM Podcast

NARPM Podcast, hosted by Pete Neubig
July 8, 2026
The AI Playbook for Property Managers: Super on the NARPM Podcast

In this episode of NARPM Radio, host Pete Neubig sits down with Lindsay Liu, Co-Founder and CEO of Super.

Artificial intelligence is changing property management, but where should you start? AI is the hot topic on the top of everyone's minds. But how can property managers actually use AI to improve responsiveness, reduce repetitive work, and create more efficient operations? Lindsay shares a practical approach to AI adoption, the importance of SOPs and processes, and what property management teams can expect as AI continues to reshape the industry.

Listen to the complete discussion on NARPM Radio

Watch the complete interview on VPM Solutions


Some highlights from the conversation

On the topic of vibe coding and leveraging AI tools: 

"I actually think that a lot of work actually gets harder in the next year, and I'll tell you why I think that. So all of the lower leverage tasks we will be able to use AI for... taking that mental load of kind of the basic thing off of your plate. For me, what I'm seeing in my day is that's shifting my work away from that. I'm not necessarily gaining more time though, the leverage that I am gaining is I get to do either deeper focused work, and I'm using the tools to help me with that as a brainstorming partner, as a strategy partner for that, and it is enabling us to be able to output at a velocity that we probably just have not been used to before.

I am using the most challenging parts of my brain to solve problems for more time than I would be before. So I think that's one of the big shifts that we're going to be seeing is kind of not just what work gets done by humans, but how we work, and how we have to think about the pacing and the cadence, and the velocity of our output, and how we're going to balance that as well."

On the topic of use AI or die:

"I think it's a little hyperbolic, coming from the AI person, I'm probably anti-selling right now... I think that it's inevitable. I think that is absolutely the case. In property management, there are a lot of activities that absolutely you're going to gain more leverage by using AI for it, right? Where I don't think it's going to replace anything right away is there's a lot of things that are very relationship-based, it's human to human... Do I trust my landlord? Do I trust my property manager? Those are things that you can only build through repeated behaviors, and where humans are going to be part of that. I think it's about finding the right places to apply it first."

On the topic of is AI going to replace property managers?

"I think there will be people that will try. I think one of the things that makes property management quite defensible is it is not one discipline. It's not one thing. So it's not just maintenance, not just leasing. It's not just rent collection. It is a collection of skill sets and specialties that come together to make property management. Thinking about all of those workflows that I have to be an expert in and I have to be great at helping to serve. There's a reason that you see a lot of vendors focus on very specific departments within that. There will be people that will try. And to be quite frank, I think those are the tech players that are a little naive around what it actually takes."

On the topic of is AI going to take away jobs?

"I don't see it taking away all of the jobs. Now, I think, again, I think it's the biggest change we're going to see in the next few years is what work people are doing, right? And so it has to be the highest leverage work. It's just got to be the most difficult stuff, the stuff that requires a subject matter expertise to it. Sometimes it's subjectivity... just purely, you know what, Mrs. Smith, I know you're going through a tough time at this moment. I'm going to make a judgment call about the situation right now because I know that that's going to pay out. We're going to see the roles shift quite a bit. And I do think you will see a downsizing of the number of roles that are needed, but each role is going to be that much more critical within the organization."

Ready to see how voice AI is increasing leverage for property management companies? Book a demo with Super today.

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